My Career
Things I do, things I've done
JANUARY 2017-PRESENT
DIRECTOR OF MARKETING AND PROMOTIONS | WRR-FM, CITY OF DALLAS
Responsible for coordinating community outreach events to increase the station’s visibility, strengthen partnerships with clients, and establish relationships with current and prospective listeners
Spearheaded WRR’s centennial campaign as co-curator for a traveling historical exhibition, successfully pitching stories for tv and print coverage, securing a light display on downtown Dallas’ Omni Hotel, receiving recognition at the Texas Association of Broadcasters conference, giving keynote presentations, and helping coordinate concerts with the Singapore Slingers, Dallas Winds, and Dallas Symphony Orchestra
Management of the radio station’s website utilizing WordPress to update graphics, advertisements, and programming content
Management of the station’s social media platforms to create engaging, multi-media content on Facebook, Instagram, Twitter, and YouTube, while tracking audience analytics to optimize reach
Utilization of Meta Business Suite for buying advertisements/boosting posts on Facebook and Instagram
Designing the station’s weekly e-newsletter to promote programming and station events
Creating surveys through Survey Monkey to boost audience engagement
Proficient in Adobe Creative Suite for designing digital graphics
Management of the radio station’s SoundCloud site for uploading podcast interviews
Coordination of ticket and prize giveaways
Designing and purchasing promotional items for on-site events
Emceeing events and delivering curtain speeches for various public events
2007; 2009-2012; 2015-PRESENT
RADIO HOST | WRR-FM | CITY OF DALLAS
Host of a daily classical music radio show with a warm and casual delivery in the nation’s fifth-largest media market
Conducting and editing podcast interviews with arts leaders, CEOs, conductors, and soloists
Knowledge of industry standard software, including Wide Orbit, Adobe Audition, ENCO, MusicMaster, and SoundCloud
Hosting live remote broadcasts with the ability to think on my feet and quickly adapt to unexpected changes in lineup or technical issues
Writing promotional copy for radio programming and station events
Producing and voicing commercials
2019-PRESENT
RADIO HOST | KBAQ (KBACH) 89.5 FM, PHOENIX
Host of a recorded weekend radio show for Phoenix’s classical music station
2018-PRESENT
ARTS JOURNALIST | ARTS + CULTURE TX MAGAZINE
Telling the stories of DFW’s arts organizations, museums, and individual artists as an advocate for the region’s creative community for a statewide publication
2012-2017
RADIO JOURNALIST/ TV TALENT/ CLASSICAL MUSIC HOST/ TRAFFIC REPORTER | HOUSTON PUBLIC MEDIA
Arts and culture beat reporter for Houston’s NPR affiliate, developing fresh and compelling enterprise stories about the region’s arts community, with national and regional coverage on NPR’s Here & Now and Texas Standard
2017 Lone Star Award winner: Second place for best use of sound in a radio feature
Digital content creator of classical music and arts-related material for the website and social media platforms
Programmed music for a daily classical music radio show
Ample experience with on-air pitching during live radio and tv pledge campaigns
Assisted in maintaining KUHA’s ENCO automation system and Content Depot network distributor
Produced, scripted, and voiced broadcasts of the Houston Ballet Orchestra
Frequent fill-in traffic reporter during Morning Edition and All Things Considered
2005-2010
NEWS ANCHOR | KRLD-AM/ TEXAS STATE NETWORK
Worked in a fast-paced, high-pressure newsroom to deliver live newscasts twice an hour for DFW’s news/talk radio station and Texas’ statewide news network
Proficient in Burli Newsroom software to build newscasts and submit stories
Able to swiftly gather information, write spot copy, and voice breaking news stories
Produced and hosted KRLD’s weekly long-form Sunday morning magazine show
2005-2010
NEWS ANCHOR/ TRAFFIC REPORTER | METRO NETWORKS
Airborne traffic reporter, delivering live reports from the sky in real time
In-studio traffic and news anchor for several radio affiliates in DFW and various media markets around the country
Made beat calls to collect traffic information to input into the information database
1999-2005
JAZZ DISC JOCKEY/ PROMOTIONS DIRECTOR
Hosted a daily jazz music radio show for the University of North Texas’ student-run station
Trained incoming student disc jockeys
Hosted live remote broadcasts from the Denton Arts & Jazz Festival
Wrote promos and public service announcements for on-air use
Built newscasts for broadcast using Burli Newsroom software
Produced The Live Wire, a daily feature listing live music events in DFW
Coordinated volunteers and food donations for pledge drives
EDUCATION
University of North Texas:German major, Anthropology minor
Studied abroad in Tuebingen, Germany (2002)
German Honor Society: Delta Phi Alpha
Member of the UNT Feral Cat Rescue Group
ADDITIONAL AFFILIATIONS
Texas Association of Broadcasters member (2021 – present)
Texas Radio Hall of Fame member (2019 – present)
Greater Dallas Youth Orchestra board member (2020 – present)
Educational outreach video narrator, New Philharmonic Orchestra of Irving (2020 – present)